Cultivate a global mindset

In the new book published by Wiley India, The Quest For Global Dominance: Transforming Global Presence Into Global Competitive Advantage, 2nd Edition, authors Anil K. Gupta, Vijay Govindarajan, and Haiyan Wang present lessons from their twenty-year study of over two hundred corporations. They argue that, in order for a company to create and maintain its position as a globally dominant player, executives must ensure that their company leads its industry in the following four essential tasks:

• Identifying market opportunities worldwide and pursuing them by establishing the necessary presence in all key markets
• Converting global presence into global competitive advantage by identifying and developing the opportunities for value creation that global presence offers
• Cultivating a global mindset by viewing cultural and geographic diversity as an opportunity, not just a challenge
• Leveraging the rise of emerging markets especially China and India to transform the company’s growth prospects, global cost structure, and pace of innovation

The book also argues that in the emerging era, every industry must be considered a global industry, and every business a knowledge business. The decline of isolated, government-dominated economies, combined with the digital revolution, is making globalization the single most important issue facing general managers. As worldwide presence becomes a requirement, not a choice, every executive must face the essential question: Is my company a leader or a laggard in engineering and exploiting the ongoing globalization of my industry?

Authors

Anil K. Gupta is the Ralph J. Tyser Professor of Strategy and Organization, Research Director-Dingman Center for Entrepreneurship, and Research Director-Center for International Business Education & Research at the Robert H. Smith School of Business, The University of Maryland-College Park. During 2000-01, he also served as a Visiting Professor at Stanford University. The recipient of numerous research and teaching awards, Dr. Gupta has authored three books and over 60 articles in major journals. He is a regular speaker at major industry and academic conferences and serves as an adviser, consultant, and director for corporations in the U.S., Europe, and Asia.

Vijay Govindarajan is the Earl C. Daum Professor of International Business and the Director of the Achtmeyer Center for Global Leadership, Tuck School of Business, Dartmouth. He is Faculty Director of the Global Leadership 2020 Program, specializing in strategy with a particular emphasis on strategic innovation, industry transformation and global strategy and organization. He has been named both Outstanding Faculty and Top Ten Business School Professor in Business Week.

Haiyan Wang is Managing Director of China India Institute, a Bethesda, Maryland based research and consulting organization dedicated to cultivating a deeper understanding about China and India among corporate leaders and helping them develop more effective China and India related global business strategies. A native of China, Ms Wang has spent the last twenty years consulting for and managing multinational business operations in China and the United States in several different industry sectors. Drawing on her broad international experience, she consults with clients and speaks at conferences on building and exploiting global presence, especially in China. Her recent co-authored article titled Getting China and India Right was published by The Wall Street Journal. She lives in Bethesda, MD.

The Quest for Global Dominance: Transforming Global Presence into Global Competitive Advantage, 2nd Edition

Anil K. Gupta, Vijay Govindarajan, Haiyan Wang

ISBN: 9788126516537

Paper cover

316 pages

May 2008, Wiley India

Rs 349/-

Table of Contents and additional information on the book is available on:

http://www.wiley.com/WileyCDA/WileyTitle/productCd-0470194405.html

Books are available in all leading bookstores. To buy online visit:

http://www.a1books.co.in/searchdetail.do?itemCode=8126516534