Business Today (27 Dec 2009 issue) has published special issue on India’s best decade. In book section they have prominently featured Wiley’s book and featured The Five Temptations of a CEO by Lencioni, The Warren Buffett Way by Hagstrom and Get Your Frog out of the Well by Boyer. Click below to read attached pdf for complete listing.

Bestselling business books of the decade

For more detail on titles visit: http://www.wileyindia.com/

Position: Marketing co-ordinator/ Sr Executive

Location- New Delhi

Responsible for all defined* promotional material to be produced within the specified deadlines and ensure that they conform to set standards.

*Catalogs – P/T, WSE listing –bi-monthly Descriptive – half-yearly and other customised requirement

Flyers – as soon as new titles are announced or as required by sales team

Posters – when special promotions are decided

Website – promo band, blogs and other specific requirements

Click below to read/ download complete job description:

Job Description- Marketing Co-ordinator

Send your resume to ptmktgindia@wiley.com

Website: www.wiley.com/ www.wileyindia.com

About Wiley India-: 

Founded in 1807, John Wiley & Sons, Inc. has been a valued source of information and understanding for over 200 years, helping people around the world meet their needs and fulfill their aspirations. Since 1901, Wiley and its acquired companies have published the works of more than 400 Nobel laureates in all categories: Literature, Economics, Physiology/Medicine, Chemistry, Physics and Peace.

Our core businesses include scientific, technical, medical and scholarly journals, encyclopedias, books, and online products and services; professional/trade publishes books, subscription products, training materials, and online applications and websites; and educational materials for undergraduate and graduate students and lifelong learners. Wiley’s global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada and Australia. The Company’s website can be accessed at http://www.wiley.com. The Company is listed on the New York Stock Exchange under the symbols JWa and JWb.

Wiley India is the Indian subsidiary of John Wiley & sons, Inc.  

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Financial Derivatives are important instruments of trade in all major stock exchanges. Many investors and end-users depend on the broking community and financial advisors for putting these instruments to use. For corporate organizations, derivatives help reduce risks and optimize profits.

In the new book published by Wiley India, Fundamentals of Financial Derivatives, one can easily get incisive information on the basic techniques of risk management and derivatives. The book offers a solid theoretical step-by-step approach to the understanding of basic derivative instruments, their pricing, uses in hedging and uses as synthetics and mimics.

This book is a result of the author’s experience in teaching Derivatives in Business schools. It is an excellent resource for beginners and for those who want to dwell deeper on the subject, and is written in a style that is understandable and very user friendly. This subject is a key elective in Finance in most B-schools. Students are exposed to various uses and applications of these instruments in conjunction with other assets.

The book comes packed with real-world examples and illustrations based on the Indian Stock Exchange. Solved problems and conceptual queries are also included at the end of the section relating to Futures and the one relating to Options. Topics such as Interest Rate Derivatives, Swaps and Credit Derivatives, Option Greeks, Delta hedging and Delta-Gamma-hedging are also covered in this book. Another USP of this book is that, it emphasizes on practical understandings, while avoiding the use of complex mathematical derivations and uses spreadsheet examples to drive home the concept.

Fundamentals of Financial Derivatives| N.R. Parasuraman | ISBN: 9788126516599 | Papercover| 272 Pages| June 2008| Price: Rs. 299/-

Table of Contents:

• Introduction to Derivatives Markets
• Forwards and Futures
• Types of Options
• Principles of Option Pricing – Put-Call Parity
• The Binomial Model for Pricing of Options
• The Black-Scholes Model
• Volatility and Implied Volatility from the Black-Scholes Model
• Exotic Options – An Introduction
• Introduction to Options Greeks and Basic Delta Hedging
• Interest Rate Derivatives and Eurodollar Derivatives
• Swaps
• Credit Derivatives
• Risk Management with Derivatives

The story of how Cadbury came to be the world’s pre-eminent chocolate brand and its definitive history are to be told for the first time in the new book by John Bradley, Cadbury’s Purple Reign. This is a no holds barred account of the rollercoaster ride the organization has experienced, and how it ultimately led to its success.

The fascinating journey that has been the history of Cadbury makes it an ideal example with which to illuminate the story of consumerism. The company was established even before there were a mass of consumers to sell to, and was at the forefront of many of the developments which facilitated the rise of mass markets:

- Putting product quality at the heart of the brand
- Harnessing the miracles of the Industrial and Transportation Revolutions to drive explosive growth
- Industry consolidation via mergers and acquisitions to cement critical mass
- A radical approach to harnessing the potential of its workforce to create the most effectively run company in Britain
- The virtuous circle of economies of scale which slashed prices and brought chocolate to the masses
- Innovative marketing and selling approaches that put the Cadbury brand into not just the minds of consumers, but their hearts.

Illustrated with fact, anecdote and beautiful images from previously archived material, this book provides the reader with an unprecedented insight into one of the world’s most iconic brands. These insights will help any consumer business that aspires to build longevity for their brand with lessons on how to better endear itself to consumers, and how to turn that relationship into profitable sales.

Cadbury’s Chairman Sir John Sunderland provides the foreword.

John Bradley joined the Cadbury UK Marketing Department straight from University in 1979 when the company was approaching its lowest ebb. His career path included a solid grounding in brand management, market research, and sales. His roles in the UK have included a prolonged spell managing Cadbury’s substantial Easter and Christmas portfolios, and General Manager of Cadbury’s bold venture into experiential marketing – Cadbury World.
After a move to Cadbury Canada, where John was Senior Vice President, Marketing, he ended a 24 year career with Cadbury by leaving the corporate world to build a new career as a consultant and writer.
John writes a monthly column in the leading Canadian marketing industry magazine, Strategy (published columns can be found at www.yknotsolutions.com/articles.html).

ISBN: 978-0-470-72524-5; Hardback; US$ 49.95

Published: May 2008

This book is currently available in all leading stores in India.

For more information in India, please contact:

New Delhi

Shreshta Srivastava, Sr Executive, Pr & Promotion: ssrivast@wileyindia.com or +91-11-43630029

Mumbai

Madhu Pillai, Manager Import Book Sales – mjpillai@wileyindia.com or +91- 9323254572

Exclusively Distributed in India by:-

Book World Enterprises: 9, Dr M.B. Velkar Street, Kalbadevi Road, Mumbai 400002.

Tel: 22015331/66349766/22068538. Email: bookworld@vsnl.com

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In the new book published by Wiley India, The Quest For Global Dominance: Transforming Global Presence Into Global Competitive Advantage, 2nd Edition, authors Anil K. Gupta, Vijay Govindarajan, and Haiyan Wang present lessons from their twenty-year study of over two hundred corporations. They argue that, in order for a company to create and maintain its position as a globally dominant player, executives must ensure that their company leads its industry in the following four essential tasks:

• Identifying market opportunities worldwide and pursuing them by establishing the necessary presence in all key markets
• Converting global presence into global competitive advantage by identifying and developing the opportunities for value creation that global presence offers
• Cultivating a global mindset by viewing cultural and geographic diversity as an opportunity, not just a challenge
• Leveraging the rise of emerging markets especially China and India to transform the company’s growth prospects, global cost structure, and pace of innovation

The book also argues that in the emerging era, every industry must be considered a global industry, and every business a knowledge business. The decline of isolated, government-dominated economies, combined with the digital revolution, is making globalization the single most important issue facing general managers. As worldwide presence becomes a requirement, not a choice, every executive must face the essential question: Is my company a leader or a laggard in engineering and exploiting the ongoing globalization of my industry?

Authors

Anil K. Gupta is the Ralph J. Tyser Professor of Strategy and Organization, Research Director-Dingman Center for Entrepreneurship, and Research Director-Center for International Business Education & Research at the Robert H. Smith School of Business, The University of Maryland-College Park. During 2000-01, he also served as a Visiting Professor at Stanford University. The recipient of numerous research and teaching awards, Dr. Gupta has authored three books and over 60 articles in major journals. He is a regular speaker at major industry and academic conferences and serves as an adviser, consultant, and director for corporations in the U.S., Europe, and Asia.

Vijay Govindarajan is the Earl C. Daum Professor of International Business and the Director of the Achtmeyer Center for Global Leadership, Tuck School of Business, Dartmouth. He is Faculty Director of the Global Leadership 2020 Program, specializing in strategy with a particular emphasis on strategic innovation, industry transformation and global strategy and organization. He has been named both Outstanding Faculty and Top Ten Business School Professor in Business Week.

Haiyan Wang is Managing Director of China India Institute, a Bethesda, Maryland based research and consulting organization dedicated to cultivating a deeper understanding about China and India among corporate leaders and helping them develop more effective China and India related global business strategies. A native of China, Ms Wang has spent the last twenty years consulting for and managing multinational business operations in China and the United States in several different industry sectors. Drawing on her broad international experience, she consults with clients and speaks at conferences on building and exploiting global presence, especially in China. Her recent co-authored article titled Getting China and India Right was published by The Wall Street Journal. She lives in Bethesda, MD.

The Quest for Global Dominance: Transforming Global Presence into Global Competitive Advantage, 2nd Edition

Anil K. Gupta, Vijay Govindarajan, Haiyan Wang

ISBN: 9788126516537

Paper cover

316 pages

May 2008, Wiley India

Rs 349/-

Table of Contents and additional information on the book is available on:

http://www.wiley.com/WileyCDA/WileyTitle/productCd-0470194405.html

Books are available in all leading bookstores. To buy online visit:

http://www.a1books.co.in/searchdetail.do?itemCode=8126516534

Service-Oriented Architecture is a book that emphasizes on architecture, design and development of enterprise applications based on SOA. The book provides detailed information on many dimensions of SOA-reuse, agility and integration-that can be put to immediate use for creating transformational impact. It also offers a comprehensive and structured set of techniques for custom-built service-oriented enterprise applications that can be readily applied by system integration companies and end-user organizations to address customer needs. The book equips you with both concepts and technology detail in addressing the IT challenges faced by organizations on their business transformation journey with SOA. This is the most sought after book by students who need to have an understanding of the concepts of SOA; architects, designers and developers who build SOA based enterprise applications and CXOs and Project managers who make decisions on undertaking SOA projects.

AUTHOR

Shankar Kambhampaty heads the Technology Advisory Group (TAG) in Satyam Computer Services Limited. Shankar has been involved for 20 years in architecture, design, development and management for a number of software projects executed globally. He has also played a key role in development of software products that have been exhibited in AIIM and COMDEX shows. Shankar has written several papers for International Conferences in the areas of Service-Oriented Architecture and Software Engineering. He has a Master’s degree in Electrical Engineering with specialization in Digital Systems from Indian Institute of Technology, Kanpur.

This book is meant for:

• Student, Software Engineers, Designers, Architects, Business Analyst and Consultants
• Project/ Program Managers and IT Consultants, CXOs

Book is available in all leading bookstores. To buy online visit:

http://shopping.indiatimes.com/ism/faces/tiles/product.jsp?productID=1522122&catalogueID=20375432&categoryID=111279&parentCategoryID=111014&bid=&prc=&sid=&q=&k1=&k2=&k3=&k4=&k5=&k6=&k7=&k8=&k9=&k10=&k11=&k12

http://www.a1books.co.in/searchdetail.do?itemCode=8126516380

http://www.grenleaf.com/idtitle.aspx?titleid=980
http://www.autsun.com/serviceoriented-architecture-for-enterprise-applications/p/40162.html

http://www.gobookshopping.com/category_list.php?cat_id=447&start=260

http://www.infibeam.com/Books/info/SHANKAR-KAMBHAMPATY/Service-Oriented-Architecture-For-Enterprise-Applications/9788126516384.html

For more information:

http://soa4ea.wordpress.com